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Location-based marketing is quickly becoming an essential part of every retailer’s business strategy. 72% of consumers are more likely to respond to marketing messages when they are received within sight of the retailer.
Canadian mobile commerce spend was $3.45 bn in 2013 and predicted to grow by 142 per cent in 2016
New research from PayPal and Ipsos* shows that mobile commerce is growing at more than double the rate of overall e-commerce in Canada, giving Canadian retailers more reason than ever before to consider mobile as a strong sales channel.
Source:TORONTO, Feb. 18, 2015 /CNW
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